Oh no!! Not another one? Are you affected by Google latest Algorithm update? Matt Cutts, you are killing me! Well, not yet. Chances are if you are webmaster that creates tons of websites like me, your sites will be affected by this in some degree.
Apparent Google calls it The Penguin 2.1 Spam-filtering Algorithm. My take on this update is not exactly spam-filtering. A little of research shows that Google favors news content to some degree, allowing websites that has new post. This means websites that with content that being updated regularly will not get hit. Yes, this update will cut out all the lower quality sites, but it also destroy the high quality sites with no regular updated content.
Spencer’s best survival knife site as an example.
We all know that Spencer from Nichepursuits showed us the start of this website from creating to ranking no.1. As far as i can tell, this site has been hit by Penguin 2.1. There are already 5 similar Micro niche sites outrank Spencer’s site. The content of these similar sites are no where near the quality of Spencer’s site. Sad to see is, some the sites has less lower quality content, lower indexed number (meaning less pages of useful content ) and using default wordpress theme.
What i also found out that Spencer’s site backlink profile has not being backed up by a strong websites, other his competitors has a strong DA (Domain Authority) private network of expired domains. I know that Spencer exchanged one of the link with other same niche webmaster using one of his expired domain, but it is still not enough link juice compared to a network of PBN ( Private blog networks). Link built by blog commenting is simply not equate these days.
His competitor has a backlink profile of high domain authority. Anything of above 26 is considered as good expired domain, Domain authoriy of 31 for example Vellovillage.ca is a very high DA expired domain.
Spencer has also not been updating his best survival knife blog while his competitor just published recent posts. It seems Google favors more of a regular updated websites.
Should Spencer worried about this? Of course not, his website has traffic coming through from other long tail keywords. This is really smart because the site is not depending on a single keyword. Even if your sit got hit and not ranking no.1, you still get the traffic from the Long tails.
Your sites been hit, Aaron?
I went through and checked all my sites. Some were hit by this update and others don’t. It’s really hard to tell as this is in its earlier stage of update, Google may changes adjust things slightly and maybe some sites will bounce back to its origin. I found out that the lower quality sites of mine got hit pretty bad. This doesn’t mean my websites are purely spam or spun articles. They are unique written content, just that they are not Killer content. For example this site ranking ranking dropped as bad as -30. That means the ranking drop 30 positions down!