Is your website languishing on page 4 or later in Google SERPs? If it is, then you have two options available – 1. Get rid of your website or 2. Work toward link building for your website. The first option is obviously easier, but as an entrepreneur you may not like to stop your website. The second one is definitely worth doing, but it is going to take a lot of your time and effort. So, before you go ahead and read this post, decide which of the options you want to choose. This post assumes that it is option 2 you are more interested in.
Why should you invest in link building?
Simple – If your website doesn’t have those incoming links, it wouldn’t occupy a high place in Google SERPs. And if your website is not listed on page 1 or page 2 (in the worst case scenario) in Google, it is of no use. Think about how you use Google – do you go beyond page 2? In the rarest of rare cases perhaps. SEO or Search Engine Optimization is all about building quality incoming links and thus, you need to invest time and money in it.
The Google Penguin update ensures that your website stands to hurt the most from link building. Contradictory from my earlier statement, isn’t it? Does this mean you shouldn’t build links? No… if you don’t build links, you don’t get traffic.
Actually what the Penguin update states is that your website should be able to build links naturally. This means that most of the established link building practices are now obsolete. Buying paid links, begging for links and link scheming offer short term benefits, but Google will eventually find out and penalize your website.
So, what is it that you need to do? While there are many options available, one that I feel really works is ego brushing.
Ego brushing for link building
This concept is very simple for you to understand.
To get started, you need to find out the top names in your niche. Once you have three or four such names, connect with them and ask them if you can place links to their websites on your website. Some of them would not mind because ultimately, they also get benefits out of your action. In fact, you will brush their ego nicely and they may just reciprocate by mentioning your site in some of their posts.
Naming these top people in your niche in your blog posts is also a great idea to brush their ego. So, if there is a Ms. Johnson who is a top name in your niche and in your post you mention that “As per Ms. Johnson…” they are bound to be very happy about it. Ms. Johnson may also comment in your post. And their followers may just start noticing your website.
Using web celebrities for marketing your website is a great idea. Brush their egos and you will be able to attract some of their followers. This will result in these celebrities and other websites in your niche to link with your website. The final outcome – improvement of your website PageRank score and better placement in Google SERPs.